Social Media Strategies for Local Businesses in 2022
December 15, 2021
Creating a cohesive Instagram feed for your business page will not only help you stand out amongst the general clutter and mayhem of Instagram itself, it will also give you a visual advantage over your competition.
What I mean by that is, when someone sees one of your posts and decides to click through to your profile, the first thing they do is look at your grid of photos. Most businesses on Instagram will post a random grab-bag of whatever they feel like posting. That tactic gives their page an unorganized, chaotic look that may not turn people away, but it’s certainly not going to pique their interest.
However, if your Instagram profile looks like it was meticulously curated and designed to give your followers a pleasant visual experience, that will not only catch their eye, but also instantly build goodwill between you and potential customers.
Think of your Instagram profile as your digital display window.
In this post I’m going to rundown some simple things you can do to spruce up your business’s Instagram profile. These are things that anyone can do, even those of you who may not have a natural eye for graphic design!
1. Be Consistent with Colors
When you browse Instagram, you’ll notice that a lot of influencer accounts all stick to a fairly rigid color theme throughout their entire profile. Every single post looks like it was designed to fit into this overall color scheme — that’s because it has.
The best way to create your own color theme on your Instagram profile is to pick two main colors. One color should be dark and one should be lighter. This will create a visually pleasing contrast on your feed.
These colors are probably already present in your logo, which will make this step easier for most businesses, but if your logo is monochrome or you simply don’t have a logo, that’s okay too!
Just pick two colors that either match your business’s general vibe OR if you already have a color scheme inside your store, use that as your guide.
2. Choose Fonts that Stand Out
If you’re going to be posting any kind of photos with text overlaid, you need to keep your typeface simple, easy to read, and consistent.
The best way to do this is to choose two separate fonts that compliment one another. One font is for headlines, the other is for body text.
If you want to play around a bit more with variety you can use bold or italicized versions of your two fonts, but it’s important to stay consistent with the fonts you’ve chosen.
If you’re editing your Instagram photos on a computer, you can download and install eye catching fonts for free. Here are some of the most popular fonts businesses are using on Instagram in 2022:
3. Know the Rules of Alignment
The alignment of your text in posts is important and can make the difference is creating an aesthetically pleasing piece of content instead of a literal eyesore.
There are three simple rules when it comes to text alignment on Instagram posts, Reels, and Stories:
Use center alignment
for 3 lines
of text or less.
Use left
alignment for
3 or more
lines of text.
Just don’t use
right alignment.
When you implement these three simple strategies into your Instagram posts, you’ll start getting more attention on your profile and ultimately generate more sales, conversions, engagement – whatever your goal is.
